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Demand Generation Center Expands By 50% PDF Print E-mail

Waltham, MA – May 19, 2007 - WhiteSpace Strategy Partners Demand Generation Center expands by 50% to meet the high demand of companies to dramatically increase the size of their sales pipeline. As we approach the end of the third quarter, technology companies realize that in order to generate significant growth in 2007 they must drive demand for their products and begin to be considered right now. Budgets begin to be requested and allocated during this last quarter of the year. “it is a race against time”

Waltham, MA. – May 9, 2007 - WhiteSpace's Demand Generation center has expanded by 50% to meet increased client demand for sales pipelines. As the end of the third quarter approaches, technology companies begin to hunger for significant pipeline growth next year; therefore, they must drive demand for their products now.  Budgets begin to be reviewed and allocated for '07, similar to a proverbial 'race against time'. This demand has resulted in WSP acquiring new clients with the objective to drive pipeline of Confirmed Sales Opportunities for their sales staff, expanding the demand generation center and executing fully integrated go-to-market programs in various industries.

“Our methodology to blend with our clients' sales teams is working exceptionally well and we continue to deliver significant value” said Francisco Wu, CEO and co-founder of WSP. “Our analytics mentality has helped us optimize the demand generation process three-fold and we will continue to strive to improve the execution process for our clients.”

Large technology companies with seasoned and experienced sales executives recognize that the best return for their money occurs when they are spending most of their time closing businesses. This state of operation can only be achieved if there is a sufficient pipeline of high quality opportunities. Likewise, medium sized companies with a smaller sales staff realize that they are bandwidth limited and can only cover so much territory. This is because sales executives are burdened with numerous tasks such as marketing, cold calling, qualifying and selling.

Driving traction in the marketplace requires multiple talents. You must identify your white space, understand how to drive traction within your sweet spot, communicate a unique value proposition, be selective in the opportunities that are profitable to you, and engage in a sales process to drive immediate revenue. WSP demand generation team achieves the above day-in and day-out. We drive demand in the target white space, your whitespace.

About WSP

WhiteSpace Strategy Partners is a market development firm established to help high tech organizations penetrate new and/or existing markets, with new and/or existing solutions. WSP maximizes your sales and marketing efforts by executing a laser-focused program in your white space 'micro-segments.'  Internal sales and marketing resources are likely consumed with specific sales and marketing activities and do not have the bandwidth to go after your white space in an aggressive manner. WSP works with clients to fully capture market opportunities and quickly & efficiently feed your sales organization with confirmed sales opportunities in your white space markets. WSP is privately held and headquartered in the Boston area. For more information, please visit www.whitespacestrategies.com.

 
 


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