WSP experiences seamless implementation of CRM solution and see’s an excellent increase in productivity within weeks.

Waltham, MA – Jan 5, 2009 - WhiteSpace Strategy Partners (WSP), a sales performance and market development firm, today announced that they have successfully implemented an industry leading customer relationship management (CRM) solution to improve performance, increase efficiency, and better manage client relationships.

The selection process was rapid, lasting weeks instead of months, and was guided by WSP’s stringent needs and requirements such as ease of use, customization, reporting capabilities, importing/exporting, and productivity and process improvement.

“With each of our client programs being so unique and having their own set of reporting requirements, we needed a CRM solution that could be easily customized to meet their needs in real-time,” said Dave Kerfoot, IT Director

“Importing data from our existing CRM into the new CRM solution was anticipated to be a challange, as is the case with most CRM implementations, but because of the solutions advanced understanding of how our previous CRM exports and handles data the process was very straightforward and took only days to ramp up,” he added.

Like most organizations during these difficult economic times, WSP realized the essential need of being able to continue providing a consistent level of performance and producivity to it’s clients. After examining existing processes, WSP determined an optimum way of adapting to the increase in difficulty experienced throughout various client markets was to invest in a more robust CRM solution.

“Mere weeks after implementation we saw a dramatic increase in productivity with various client programs. The real-time dashboard provides management with the ability to view daily and weekly metrics with the use of graphical KPI meters. Having this ability enables us to be more proactive and allows for a more efficient way of setting goals for our team,” said Chris Prince, Managing Director

About WhiteSpace

WhiteSpace Strategy Partners (WSP) is a market development firm established to help your organization penetrate new or existing markets, with new or existing products.  WhiteSpace complements your current sales and marketing efforts to define and penetrate truly whitespace markets.  Internal sales and marketing resources are likely consumed with specific go-to-market programs and do not have the bandwidth to go after the whitespace in an aggressive manner.   WhiteSpace Strategy Partners works with clients to fully capture market opportunities and quickly and efficiently feed your sales organization with confirmed sales opportunities in whitespace markets. WhiteSpace  is privately held and headquartered in the Boston area.  For more information, please visit www.whiteSpacestrategies.com.

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For more information, please contact:
Chris Prince                   
Managing Director       
(508) 207-6693
Chris.Prince@WhiteSpacestrategies .com