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Waltham, MA -October 11, 2007 - a market development firm established to help organizations penetrate new or existing markets, with new or existing products today launched its Healthcare and Life Sciences Practice. The practice is focused on developing sales opportunities for technology clients in the exciting and growing healthcare and life science arena.
“We have been able to successfully penetrate these markets for our clients and based on the trends and drivers we see in the market, the timing is ideal to formalize this practice area for our clients. We will continue to invest and grow this area of expertise to provide insights and support for our clients as they target the health care and life science markets.” – Frank Wu, Managing Director of WhiteSpace Strategy Partners
Over the last couple of years, WhiteSpace has worked with a variety of technology clients with solutions focused on Healthcare and Life Sciences. In one instance, the client was an established player in the crowded market of technology providers, targeting large pharmaceutical companies. The large pharmaceutical companies were trying to leverage technology to connect with consumers and medical professionals to promote their brands.
“We engaged WhiteSpace Strategy Partners to help us clarify our message and define a target market where we could truly stand out and win vs. the competition. After the strategic analysis by WSP we determined that we should focus more on the whitespace markets of mid-market pharmas. Large pharmas were inundated by vendors, whereas the mid-market was largely ignored. We revamped our messaging and partnered with WSP to really go after the mid-market. We have found great success so far with WSP and built a valuable pipeline of sales opportunities.” – Senior Marketing Director
In addition, WhiteSpace worked with a technology client to develop a whole practice focused on data management. One of the target markets identified for the solution was healthcare. In a few short months WhiteSpace worked with the client to develop the appropriate collateral, engage the market and identify confirmed sales opportunities. Currently the client has successfully penetrated the healthcare market by bringing on one of the country’s leading research hospitals as a client for an advanced data management solution.
“Prior to working with WhiteSpace, we had nothing other than some good ideas and some good IT skills. Now we have real clients in an attractive vertical market. We are building our own practice focused on the healthcare vertical as a result of the success of our partnership with WhiteSpace.” – VP of Division
About WSP
WhiteSpace Strategy Partners is a market development firm established to help high tech organizations penetrate new and/or existing markets, with new and/or existing solutions. WSP maximizes your sales and marketing efforts by executing a laser-focused program in your white space 'micro-segments.' Internal sales and marketing resources are likely consumed with specific sales and marketing activities and do not have the bandwidth to go after your white space in an aggressive manner. WSP works with clients to fully capture market opportunities and quickly & efficiently feed your sales organization with confirmed sales opportunities in your white space markets. WSP is privately held and headquartered in the Boston area. For more information, please visit www.whitespacestrategies.com.
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