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Waltham, MA., Aug 8, 2008 – WhiteSpace Strategy Partners, Inc., a market development firm, today announced that Mike Jenkinson and Matt McCullum have joined the executive team at WhiteSpace. Mike has been named Senior Client Development Executive and Director for Sales and Market Development. Matt has earned the title of Senior Client Development Executive and Director for Canadian Operations.
In his role, Jenkinson will continue to serve clients in a senior sales role as well as oversee WhiteSpace’s sales and market development efforts. McCullum will also continue to serve clients as a senior sales rep as well as overseeing all of WhiteSpace’s Canadian operations. As part of the senior management team, both executives will share responsibility for setting the overall strategic direction of the company.
“Mike’s proven expertise in developing effective sales initiatives make him an ideal addition to our executive team,” said Chris Prince, Managing Director, and co-founder of WhiteSpace Strategy Partners. “Mike will have a significant impact on our organization as we grow our business and continue to develop innovative offerings to enable our clients to maximize revenue growth through increased sales volume and efficiency.”
“As our Canadian operations have grown, Matt has assumed a leadership role and set the direction for our go to market team in Canada. Our growth has relied on and will continue to be dependant on Matt’s diligent execution of our proven processes. Matt is an excellent addition to our executive team,” said Eric Caballero, Principal at WhiteSpace Strategy Partners.
About WSP
WhiteSpace Strategy Partners is a market development firm established to help high tech organizations penetrate new and/or existing markets, with new and/or existing solutions. WSP maximizes your sales and marketing efforts by executing a laser-focused program in your white space 'micro-segments.' Internal sales and marketing resources are likely consumed with specific sales and marketing activities and do not have the bandwidth to go after your white space in an aggressive manner. WSP works with clients to fully capture market opportunities and quickly & efficiently feed your sales organization with confirmed sales opportunities in your white space markets. WSP is privately held and headquartered in the Boston area. For more information, please visit www.whitespacestrategies.com.
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